2010 Purina Yesterday's News brand Do-Gooder Design Challenge

Contest Eligibility Requirements

• Have one or more cats
• Must be 18 years of age or older (19 in AL & NE)
• Must be U.S. Resident
• Only one (1) Entry per Household

Purina® Yesterday’s News® Do-Gooder Handbag Design Contest
OFFICIAL RULES

This Contest is intended for play in the United States only and will be governed according to U.S. law. Do not enter unless you are eligible and located within the United States at the time of entry.

1. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.

2. Eligibility: The Purina® Yesterday’s News ® Do-Gooder Handbag Design Contest (“Contest”) is open to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older (19 in AL and NE) at the time of entry and own at least one cat. Employees of Nestlé Purina PetCare Company, its parent, subsidiary companies, affiliates, distributors, retailers, advertising and promotional agencies, and the independent judging organization, and the immediate family (spouse, parent, child, sibling and their respective spouses or "step" of each) and household members of such employees are not eligible. Void outside the U.S. and where prohibited by law.

3. Promotion Period: Contest begins at 12:00:01 p.m. EDT on March 16, 2010 and ends at 11:59:59 a.m. EDT on May 14, 2010.

4. To Enter: Log on to www.dogooderchallenge.com (“Web Site”) during the Contest Period and click on the link and follow the Bag Builder instructions to design a virtual handbag. After designing your virtual handbag, click on the link to enter your virtual handbag in the Contest. You must then complete the Contest entry form including first and last name, address, phone number, and email address and write an essay of up to 100 words (100 words or less) describing how you “do good” every day for your cat, home or environment (“Essay”). Limit one (1) entry per household. If more than one (1) Entry per household is submitted, only the Entry that is received and processed first will be eligible. Then check the box agreeing to these Official Rules and click the “Submit Your Entry” button. Sponsor is not responsible for and will not honor late, misdirected, incomplete, or misrouted entries.

   Submission of an Entry grants Sponsor and its agents the right to publish, use, adapt, edit and/or modify each element of such Entry in any way, in any and all media, without limitation, and without consideration to the entrant. Entries must be the original work of the entrant; may not have won previous awards; may not have been published previously; must not infringe third-party rights; and must be suitable for publication (i.e., may not be obscene or indecent).

5. Judging: The judging will consist of two rounds.

   First Round: Fifteen (15) Finalists will be selected by a qualified panel of judges from Cone, Inc., who will judge the entries based on the following criteria:

   • Creativity of design (40%)
   • Best use of Yesterday’s News package design elements (35%)
   • Commitment to “doing good” in their everyday life” (Essay) (25%)

   Second Round: Three (3) Grand Prize Winners and Five (5) Runner-up Prize Winners will be selected from the 15 Finalists by an eco-friendly handbag designer based on the following criteria:

   • Creativity of design (40%)
   • Best use of Yesterday’s News package design elements (35%)
   • Commitment to “doing good” in their everyday life (Essay) (25%)

   Judging will be completed on or about May 30, 2010. The decisions of the judges are final and binding on all matters relating to this Contest.

6. Prizes: Three (3) Grand Prizes: Each Grand Prize Winner will receive a handbag created by an eco-friendly designer chosen by the Sponsor based on the respective Grand Prize Winner’s virtual handbag design. Each Grand Prize Winner’s virtual handbag design will serve as inspiration for the designer who will ultimately retain creative control of the final handbag design. In addition, a second handbag based on each of the three Grand Prize winning designs will be created and produced to be displayed at the Yesterday’s News Green Catwalk Event in New York City. The handbag will then be auctioned off to benefit an eco-friendly charity following the New York City event. Each Grand Prize winner will also receive a trip to New York City to attend the Catwalk Event and Green Workshop on September 8 and 9, 2010 (dates subject to change). Trip includes round trip coach class air transportation for winner from a major airport near winner’s home, 3 days/2 nights hotel accommodations, ground transportation to and from airport/hotel and the Green Catwalk Event, as well as admission to the Catwalk Event and Green Workshop. Approximate Retail Value of each Grand Prize: $2,000. All other costs associated with the trip including but not limited to meals, tips, airline baggage fees, and incidental hotel charges are the sole responsibility of the winner. If the winner is unable to travel on the dates determined by Sponsor, the prize may be forfeited and an alternate winner may be selected. Five (5) Runner Up Prizes: A $100 Green Fashion Voucher to be used at thegreenloop.com. Fifteen (15) Finalist Prizes: Each of the 15 Finalists will receive one coupon which may be redeemed for one bag of Purina® Yesterday’s News® brand Cat Litter (maximum retail value $16.99).

   Total Approximate Retail Value of all prizes: $6,754.80. For All Prizes: All federal, state and local taxes on prizes are the sole responsibility of the winner. Prizes may not be transferred. No prize substitution or cash redemption, except by Sponsor in the case of prize unavailability, in which case the Sponsor will substitute a prize of equal or greater value.

7. General Conditions: Potential Grand Prize winners will be notified by mail and will be required to sign and return an Affidavit of Eligibility, Liability/Publicity Release and Assignment of Rights (irrevocably assigning Sponsor any and all rights, title and interest in each element of the Entry) within 14 days of the date of prize notification. If prize notification is returned as undeliverable, or all documents are not completed and returned within the allotted time, prize will be forfeited and may be awarded to an alternate, time permitting. Sponsor is not responsible for any change of email, mailing address and/or telephone number of entrants.

   Acceptance of any prize constitutes permission to use winner's name and likeness for publicity purposes without further compensation in any and all media now known or hereinafter without territorial restriction (except where prohibited by law). By entering, entrants agree, and by accepting a prize, winners agree, that Nestlé Purina PetCare Company, its parent, subsidiaries, affiliates, directors, employees, agents, successors and/or assigns and their advertising and promotional agencies (“Contest Parties”) shall have no liability and shall be released and held harmless by entrants/winners for any damage, loss or liability to person or property, due in whole or part, directly or indirectly, by reason of participation in this Contest or the acceptance, possession, use or misuse of prize or travel in connection therewith. Any and all disputes, claims and causes of action arising out of or connected with this Contest, or any prize awarded, shall be resolved individually, without resort to any form of class action, and exclusively by arbitration. Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorney's fees. Sponsor reserves the right, in its sole discretion to cancel or suspend this Contest and award the prizes from among all eligible entries received prior to action taken by Sponsor, should fraud, virus, bugs or other causes beyond the control of Sponsor corrupt the administration, security or proper play of the Contest. Sponsor may prohibit you from participation in the Contest if Sponsor determines that you have acted in a manner that affects the administration, security, fairness or proper play or conduct of the Contest in any way, with an intent to annoy, threaten or harass any other entrants or the Sponsor. In the event of a dispute regarding the identity of an entrant, the Entry will be deemed to be submitted by the "authorized account holder" in whose name the email address is registered, provided that person meets all eligibility criteria set forth in the Eligibility section of these Official Rules. "Authorized Account Holder" shall mean the natural person assigned to an email address by an Internet Access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Sponsor reserves the right at its sole discretion, to disqualify any individual, and all of his/her entries, who tampers with the entry process. By entering, entrants agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of State of Missouri, without giving effect to any choice of law or conflict of law rules, and entrants consent to the jurisdiction and venue of the federal, state and local courts located in St. Louis, Missouri. Please see the website's privacy policy for details regarding the use of personal information collected in connection with this Contest.

8. LIMITATIONS OF LIABILITY: No liability or responsibility is assumed by Sponsor or Contest Parties resulting from any user's participation in or attempt to participate in the Contest or ability or inability to upload or download any information in connection with participating in the Contest. No responsibility or liability is assumed by the Sponsor or Contest Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Contest: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other on-line communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any email transmissions to be sent or received; lost, late, delayed or intercepted email transmissions; inaccessibility of the dogooderchallange Web Site in whole or in part for any reason; traffic congestion on the Internet or the Web Site; unauthorized human or non-human intervention of the operation of the Contest, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Contest, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Contest. Sponsor and Contest Parties are not responsible for any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site. Use of the Web site is at user's own risk. Sponsor and the Contest Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment resulting from participation in the Contest, use of the Web Site or the download of any information from the Web Site.

9. Winners List: For the names of the winners, send a self-addressed, stamped, #10 business envelope to: Yesterday’s News ® Do-Gooder Handbag Design Contest Winners List, Dept. P, PO Box 5700, Clinton, IA 52736-5700. Requests must be received by June 30, 2010. Winners will also be posted online at www.dogooderchallenge.com.

Sponsor: Nestlé Purina Petcare Company, Checkerboard Square, St. Louis, MO 63164
Administrator: Promotion Fulfillment Center, 311 21st St., Camanche, IA 52730

FIVE (5) RUNNER UP PRIZES:
A $100 Green Fashion Voucher to be used at TheGreenLoop.com.