2010 Purina Yesterday's News brand Do-Gooder Design Challenge
This was the official website for the 2010 Purina Yesterday's News brand Do-Gooder Design Challenge.
Content is from the site's 2010 archived pages.
The Green Catwalk Event in the Big Apple
Doing good and going green are in fashion all year round. That’s why Yesterday’s News® brand cat litter is made with recycled paper. This eco-friendly cat litter challenged five leading green designers to “Do Good” by transforming “yesterday’s news” – recycled newspaper – into fashion-forward designs.
The Yesterday’s News® team, alongside the Do-Gooder designers, will head to New York City for an eco-friendly experience like no other.
New York City Hosts the Green Catwalk Event this Fall
|WHEN:||Tuesday, September 21
5:00- 7:00 p.m. (Event starts at 5:00 p.m. sharp)
640 W. 28th Street – 9th Floor
New York, NY 10001
The amazing fashions that our Do-Gooder Designers created out of recycled newspaper will be unveiled at the first-ever Yesterday’s News® Green Catwalk Event in New York City. The “it” accessories of the season will also be featured on the runway – the handbag designs inspired by the three lucky winners of the Handbag Design Contest After the event, the newspaper fashions will be auctioned off to benefit eco-friendly charities: Kiva, Riverkeeper, The Land Connection, and Trees for the Future.
Event attendees can also enjoy the Green Workshop where they will learn useful tips on how to “do good” for their cat, home and environment from the Yesterday’s News® experts, headed by Yesterday’s News spokesperson and “green living expert” Renée Loux.
And, our team of Do-Gooder designers will be on hand to answer questions about their designs as well as provide tips for eco-conscious design and living.
The Do-Gooder Charity Auction
Bid on a piece of green-inspired fashion history!
The Do-Gooder Designers’ newspaper fashions and our winning handbags inspired by the contest winners will be up for grabs during a weeklong charity auction kicking off September 22 and running through to September 29. Also, inside each handbag, winning bidders will receive a surprise eco-friendly bonus gift. All auction proceeds will benefit eco-friendly organizations selected by our designers.
The Handbag Design Contest
Create your bag and enter your design today
Are You Eligible to Enter?
Contest Eligibility Requirements
- Have one or more cats
- Must be 18 years of age or older (19 in AL & NE)
- Must be U.S. Resident
- Only one (1) Entry per Household
You could WIN a trip to our Green Catwalk Event in New York City this Fall!
Create, Customize and Share With the World.
We make our litter from 100% recycled materials and bring it to you in a new 100% recyclable bag. It’s our way of showing it’s easy to “do good” for your cat, home and environment all year round. Now, we’re challenging cat owners to do good by creating the “it” handbag of the season, inspired by our new recyclable packaging. It could be your ticket to the Yesterday’s News® Green Catwalk Event in New York City this Fall.
To get started, visit the Yesterday’s News® Bag Builder and create the latest “must have” handbag of the season. Debut your design to friends via Facebook and to the world by displaying your creation in the handbag gallery. You can enter The Handbag Design Contest by designing your “it” bag and telling us how you do good for your cat, home and the environment. You can only enter the contest once per household, but you may create as many unique handbag designs as you can dream up.
How to Enter:
It’s super simple. Here's all you need to do to qualify for judging.
- Create your own customized virtual handbag using the Bag Builder
- Include at least one mandatory bag element from the new Yesterday’s News® packaging
- Essay (100 words or less) describing how you do good every day for your cat, home, or the environment
At the Yesterday’s News Green Catwalk Event and Workshop in New York City on Tuesday, four leading sustainable designers—Samantha Pleet, Bahar Shahpar, Lara Miller, and Restore Clothing’s Anthony Lilore—unveiled a quartet of looks made almost entirely of recycled newspaper. Part of an initiative by the cat-litter manufacturer to promote its new recyclable packaging, the Do-Gooder Design Challenge culminates in an auction of the newspaper garments on eBay, with the proceeds going to a charity of each designer’s choice: Kiva, Riverkeeper, The Land Connection, and Trees for the Future. In addition, Yesterday’s News is making a $6,000 donation to each charity.
Meet The Designers
Lara’s earth friendly pieces have been called “sultry, sophisticated, and as endlessly variable as the woman who wears them” by elle.com. Manufactured in Chicago, Lara Miller’s work is strongly influenced by the city’s architectural and cultural landscape.
Fashioned from eco-friendly fibers such as organic cotton, hand-loomed bamboo, hemp and vegan silk, Lara's modular designs are created with a playful geometry that connects to the personalities of the women who wear them. Most garments can be wrapped, reversed, and most distinguishably flipped to reveal an entirely different look.
An aside: Did you notice the cool silver rings she was wearing? I loved them and as soon as I had a free moment went online to find some sterling silver rings so I could emulate her look. I lucked out and found a site selling beautiful sterling rings. Personally I like sterling silver since it has the whitest color and highest reflectivity of any metal. Honestly silver jewelry is a great alternative to the more expensive white gold and platinum. And aside from being very affordable, there’s a wide variety of beautiful silver, rings, earrings, bracelets, chains and necklaces available and I just bought myself some. Just love Lara's style.
Acknowledging the impact that we all have on our environment, Lara aspires to preserve and respect our earth in every way possible. " I see my company as a way to support my community - not only by using organic materials while adhering to a “green” lifestyle and workspace - but also by manufacturing locally and working to sustain the sewn products industry in Chicago."
Since debuting her namesake collection in 2006, New York designer Samantha Pleet has been producing clothing locally in NYC using sustainable materials whenever possible, with even her factory running on wind power! Inspired by a variety of subjects including the world in which we live and the mysterious and fantastical experiences she encounters everyday, Samantha’s designs represent her unique eco-friendly style and way of life.
Samantha Pleet blends elements of the dark, mysterious and fantastical-dandies and rogues of centuries past and lands afar- with a sense of modernity that is distinctly Pleet. Her signature rompers, jackets and dresses are now best sellers at boutiques across the US and abroad and she has developed a specialty in dressing indie bands such as Au Revoir Simone, Chairlift, and The Dirty Projectors.
RESTORE is an acronym: Responsible, Earth Friendly, Sustainable, Technological, Recycled and Ergonomic. Founded on Triple Bottom Line Principles, all of our Urban Active clothing for Women and for Men fits into one or more of the categories. The brand was established in May of 2008 by business & life partners Anthony & Céleste Lilore. It is a vehicle that marries their professional strengths: Garment Design and Manufacturing with their driving interests and passion: Wellness and the Environment.
The clothing is about fabric, fit, function, ease of wear & care. For the Planet, RESTORE™ CLOTHING incorporates technical fabrics made from Repreve® recycled polyester (80% Pre Consumer/20% Post Consumer) and Repreve® recycled nylon (first to market). Our cottons are long lasting, long wearing, Organic Pima, traced to the source: a single farm in California. Through to the last detail, Ideal Earth Zippers, Recycled hangtags, OXO Biodegradable bags and ground shipments in recycled cartons. We keep connected to our roots and to our acronym.
Brooklyn-based Bahar Shahpar is a self-taught designer with a diverse creative background in multimedia event production, fashion, and publishing. After extensive research on the history of American agricultural systems and the textile industry, she debuted her eponymous womenswear line for Spring 2007, inspired by the American frontier and created using only sustainable materials. The collection is now carried in esteemed retailers such as Saks Fifth Avenue and over 50 independent boutiques internationally.
In 2007, Bahar co-founded The Four Hundred, a sales showroom and brand development agency focusing exclusively on high-end, fashion-forward sustainable design companies. She is the Fashion Director for The GreenShows (the first showcase of sustainable design at NY Fashion Week) and currently works as a consultant for sustainable style and wholesale sourcing. Bahar is actively involved in several non-profit organizations and projects promoting sustainability initiatives in the fashion, beauty, textile, and building industries.
Bahar Shapar: Previous Work Examples:
Since 2003, Nahui Ollin has been involved in eco-friendly design and fashion, creating products that inflict minimal to no damage on the environment. Nahui Ollin is focused on creating unique and fashionable accessories for the eco-conscious individual.
Designer Olga Abadi discovered the ancient Mayan technique of binding everyday materials into handbags at a cultural festival in Mexico. She realized that this process prevents the emission of harmful chemicals into our atmosphere by recycling defected wrappers, suede and leather pieces from major factories. It allows for the design of unique materials into eco-chic fashion.
“We rescue the candy wrappers and magazines from factories and upcycle them into beautiful new creations. Some of the candy wrappers that go to dumpsters get crushed and melted to create other products. Rather than disposing of the materials, and releasing corrosive chemicals and fumes into the atmosphere, Nahui Ollin does its part in helping the environment. Joining their mission, local Mexican artisans begin the production process and bring it to finished product.”
Congratulations to our winners! Check out their winning designs!
Headed to New York City!
Thanks to all of our contest entrants and congratulations to our three winners! Their fashion-forward designs have landed them a trip to New York City on September 21st to have their design come to life as part of the Yesterday's News Green Catwalk Event. Their winning designs will serve as inspiration for the handbag prototypes that will come down the runway.
"Nothing passes under my nose into the recycling stream until I check it for a possible new and creative function."
"In our household, we recycle everything...to the point where we hardly have any trash in our trash cans."
OKLAHOMA CITY, OK
"We share our abundance with local shelters and others in our area that helps those furry, less fortunate."
Five runners up will receive a $100 gift card to TheGreenLoop.com for a green-thinking wardrobe upgrade.
Purina® Yesterday’s News® Do-Gooder Handbag Design Contest
This Contest is intended for play in the United States only and will be governed according to U.S. law. Do not enter unless you are eligible and located within the United States at the time of entry.
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.
Eligibility: The Purina® Yesterday’s News ® Do-Gooder Handbag Design Contest (“Contest”) is open to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older (19 in AL and NE) at the time of entry and own at least one cat. Employees of Nestlé Purina PetCare Company, its parent, subsidiary companies, affiliates, distributors, retailers, advertising and promotional agencies, and the independent judging organization, and the immediate family (spouse, parent, child, sibling and their respective spouses or "step" of each) and household members of such employees are not eligible. Void outside the U.S. and where prohibited by law.
Promotion Period: Contest begins at 12:00:01 p.m. EDT on March 16, 2010 and ends at 11:59:59 a.m. EDT on May 14, 2010.
To Enter: Log on to www.dogooderchallenge.com (“Web Site”) during the Contest Period and click on the link and follow the Bag Builder instructions to design a virtual handbag. After designing your virtual handbag, click on the link to enter your virtual handbag in the Contest. You must then complete the Contest entry form including first and last name, address, phone number, and email address and write an essay of up to 100 words (100 words or less) describing how you “do good” every day for your cat, home or environment (“Essay”). Limit one (1) entry per household. If more than one (1) Entry per household is submitted, only the Entry that is received and processed first will be eligible. Then check the box agreeing to these Official Rules and click the “Submit Your Entry” button. Sponsor is not responsible for and will not honor late, misdirected, incomplete, or misrouted entries.
Submission of an Entry grants Sponsor and its agents the right to publish, use, adapt, edit and/or modify each element of such Entry in any way, in any and all media, without limitation, and without consideration to the entrant. Entries must be the original work of the entrant; may not have won previous awards; may not have been published previously; must not infringe third-party rights; and must be suitable for publication (i.e., may not be obscene or indecent).
Judging: The judging will consist of two rounds.
First Round: Fifteen (15) Finalists will be selected by a qualified panel of judges from Cone, Inc., who will judge the entries based on the following criteria:
- Creativity of design (40%)
- Best use of Yesterday’s News package design elements (35%)
- Commitment to “doing good” in their everyday life” (Essay) (25%)
Second Round: Three (3) Grand Prize Winners and Five (5) Runner-up Prize Winners will be selected from the 15 Finalists by an eco-friendly handbag designer based on the following criteria:
- Creativity of design (40%)
- Best use of Yesterday’s News package design elements (35%)
- Commitment to “doing good” in their everyday life (Essay) (25%)
Judging will be completed on or about May 30, 2010. The decisions of the judges are final and binding on all matters relating to this Contest.
Prizes: Three (3) Grand Prizes: Each Grand Prize Winner will receive a handbag created by an eco-friendly designer chosen by the Sponsor based on the respective Grand Prize Winner’s virtual handbag design. Each Grand Prize Winner’s virtual handbag design will serve as inspiration for the designer who will ultimately retain creative control of the final handbag design. In addition, a second handbag based on each of the three Grand Prize winning designs will be created and produced to be displayed at the Yesterday’s News Green Catwalk Event in New York City. The handbag will then be auctioned off to benefit an eco-friendly charity following the New York City event. Each Grand Prize winner will also receive a trip to New York City to attend the Catwalk Event and Green Workshop on September 8 and 9, 2010 (dates subject to change). Trip includes round trip coach class air transportation for winner from a major airport near winner’s home, 3 days/2 nights hotel accommodations, ground transportation to and from airport/hotel and the Green Catwalk Event, as well as admission to the Catwalk Event and Green Workshop. Approximate Retail Value of each Grand Prize: $2,000. All other costs associated with the trip including but not limited to meals, tips, airline baggage fees, and incidental hotel charges are the sole responsibility of the winner. If the winner is unable to travel on the dates determined by Sponsor, the prize may be forfeited and an alternate winner may be selected. Five (5) Runner Up Prizes: A $100 Green Fashion Voucher to be used at thegreenloop.com. Fifteen (15) Finalist Prizes: Each of the 15 Finalists will receive one coupon which may be redeemed for one bag of Purina® Yesterday’s News® brand Cat Litter (maximum retail value $16.99).
Total Approximate Retail Value of all prizes: $6,754.80. For All Prizes: All federal, state and local taxes on prizes are the sole responsibility of the winner. Prizes may not be transferred. No prize substitution or cash redemption, except by Sponsor in the case of prize unavailability, in which case the Sponsor will substitute a prize of equal or greater value.
General Conditions: Potential Grand Prize winners will be notified by mail and will be required to sign and return an Affidavit of Eligibility, Liability/Publicity Release and Assignment of Rights (irrevocably assigning Sponsor any and all rights, title and interest in each element of the Entry) within 14 days of the date of prize notification. If prize notification is returned as undeliverable, or all documents are not completed and returned within the allotted time, prize will be forfeited and may be awarded to an alternate, time permitting. Sponsor is not responsible for any change of email, mailing address and/or telephone number of entrants.
LIMITATIONS OF LIABILITY: No liability or responsibility is assumed by Sponsor or Contest Parties resulting from any user's participation in or attempt to participate in the Contest or ability or inability to upload or download any information in connection with participating in the Contest. No responsibility or liability is assumed by the Sponsor or Contest Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Contest: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other on-line communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any email transmissions to be sent or received; lost, late, delayed or intercepted email transmissions; inaccessibility of the dogooderchallange Web Site in whole or in part for any reason; traffic congestion on the Internet or the Web Site; unauthorized human or non-human intervention of the operation of the Contest, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Contest, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Contest. Sponsor and Contest Parties are not responsible for any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site. Use of the Web site is at user's own risk. Sponsor and the Contest Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment resulting from participation in the Contest, use of the Web Site or the download of any information from the Web Site.
Winners List: For the names of the winners, send a self-addressed, stamped, #10 business envelope to: Yesterday’s News ® Do-Gooder Handbag Design Contest Winners List, Dept. P, PO Box 5700, Clinton, IA 52736-5700. Requests must be received by June 30, 2010. Winners will also be posted online at www.dogooderchallenge.com.
Sponsor: Nestlé Purina Petcare Company, Checkerboard Square, St. Louis, MO 63164
Administrator: Promotion Fulfillment Center, 311 21st St., Camanche, IA 52730
The Handbag Design Contest
OFFICIAL RULES AND PRIZING
THREE (3) GRAND PRIZES:
Each Grand Prize Winner will receive a handbag created by an eco-friendly designer chosen by the Sponsor based on the respective Grand Prize Winner’s virtual handbag design. Each Grand Prize Winner’s virtual handbag design will serve as inspiration for the designer who will ultimately retain creative control of the final handbag design.*
In addition, a second handbag based on each of the three Grand Prize winning designs will be created and produced to be displayed at the Yesterday’s News Green Catwalk Event in New York City. The handbag will then be auctioned off to benefit an eco-friendly charity following the New York City event. Each Grand Prize winner will also receive a trip to New York City to attend the Catwalk Event and Green Workshop on September 8 and 9, 2010 (dates subject to change).
- Round trip coach class air transportation for winner from a major airport near winner’s home
- 3 days/2 nights hotel accommodations
- Ground transportation to and from airport/hotel and the Green Catwalk Event
- Admission to the Catwalk Event and Green Workshop
Approximate Retail Value of each Grand Prize: $2,000.
All other costs associated with the trip including but not limited to meals, tips, airline baggage fees, and incidental hotel charges are the sole responsibility of the winner. If the winner is unable to travel on the dates determined by Sponsor, the prize may be forfeited and an alternate winner may be selected.
FIVE (5) RUNNER UP PRIZES:
A $100 Green Fashion Voucher to be used at TheGreenLoop.com.
FIFTEEN (15) FINALIST PRIZES:
Each of the 15 Finalists will receive one coupon which may be redeemed for one bag of Purina® Yesterday’s News® brand Cat Litter (maximum retail value $16.99).